Although top coffee-producing countries such as Brazil, Guatamala, Columbia, India, Uganda and Vietnam supply most of the coffee sold in global cafes chains and supermarkets, the estimated 40+ metric tons produced annually by all Hawaii growers combined consistently rates in the top 10 best quality and most expensive coffees in the world. Though Kona coffee is perhaps best known, in 2017, Molokai coffee rose to the top 10 in a Money Magazine survey, topped only by novelty coffees “processed” by animal digestion. Without tricks or gimmicks, pure Hawaiian coffee is simply the world’s best.
THEIR MISSION IS TO HELP GALVANIZE A LARGE BUT FRAGMENTED COFFEE INDUSTRY IN HAWAII.
Their vision is to emphasize and indeed return to Hawaii’s agrarian roots, galvanized by waves of immigrant farmers like their grandparents. While building the great plantations that made Hawaii worthy of statehood, they retained the humble values of farmers and farming communities: sharing, collaboration and, above all, a reverence for nature.
Robert and Dean call their vision of a united coffee industry in Hawaii the archetype of “AgriCulture” – a love of land, farms and the natural bounty that have defined community in Hawaii for centuries.