Fair trade coffee is from growers who believe in paying fair wages to their workers. While this generally refers to growers in developing countries, many farm workers even in the most advanced countries are paid very low wages. Farm workers in Hawaii are paid some of the highest wages of any agricultural workers in the world. It’s through their efforts that our trees are carefully tended by hand, producing some of the world’s finest coffee and the only commercial grown coffee from America. Our coffee may cost more than supermarket brands or coffee from mass-market cafes, but treating our farmers with dignity and value costs a little more. That only seems fair!