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Why is Kona coffee sometimes called Kona gold?

They call some Hawaiian coffee gold because it’s as precious and rare as gold.  But Kona is not the only place that delicious Hawaiian coffee grows!  Coffee is grown on every Hawaiian island, and is commercially harvested on the islands of Hawaii, Maui, Kauai, Oahu and Molokai.  If you don’t have time to try them all, try nkope.  We blend the finest coffee from all the islands, roasting each type of bean separately to release its unique flavor.  Together, they deliver a smooth, flavorful blend of pure Hawaiian coffee that’s even more rare than gold!

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